HELLO KITTY AND FRENCH FOOTBALL TEAM PARIS SAINT-GERMAIN LAUNCH A JOINT COLLECTION FOR GLAMOROUS WOMEN AND GIRL SPORTS FANS.
Two iconic brands, Paris Saint-Germain and Hello Kitty, have teamed up to create an exclusive capsule collection that plays up the contrast between their polar-opposite worlds. Glamorous Parisian sports fans proudly display their team spirit and determination in the Hello Kitty Gang’s feisty feminine style.
The collection covers a broad range of jewellery, soft toys and clothing. It is confirmation of the Paris club’s sure foothold in the “lifestyle” market, and its efforts to reach out to women and girls by offering them a specially designed wardrobe.
The range will be launched in Paris on November 25th, in response to the unveiling of the first Hello Kitty Gang collection in London last February.
Available from November 25th onwards in all Paris Saint-Germain boutiques and on the club’s store.psg.fr website, the collection reflects the Paris launch of the Hello Kitty Gang: a group of adult Hello Kitty fans who are micro-influencers in the worlds of fashion, health and beauty, music and street style.