AREAS OF EXPERTISE
Whilst Opal Demetz’s original expertise focused on making children’s glasses fun and enjoyable to wear, our teams, year after year, had their hearts set on developing other areas of expertise to meet the needs of opticians. Today, Opal Demetz is European leader of frames for children and teenagers, French leader of the 2nd free pair and has become a major player in the adult frames market. Opal Demetz is also a specialist in sports equipment 100% customised for the athlete’s vision.
KEYS TO SUCCESS
Opal Demetz’s development is above all possible thanks to the unwavering commitment of its teams. Designers, the sales force in the field and at the head office, the customer service team and logistics team… our optician clients can count on committed collaborators at their sides.
CREATION & DESIGN
Completely in control of its collections, Opal Demetz has its own in-house designers and graphic designers. Always in tune with the latest trends and the needs of children, since the beginning, Opal Demetz has created over 15,000 models, all available in several colours. In addition, an in-house test laboratory allows Opal Demetz to absolutely guarantee the quality of its frames.
International market
For Opal Demetz, the international market represents a strong area of its strategic development. Opal Demetz is present in over 70 countries, it has opened three subsidiaries abroad, the first in Canada with Opal Canada, the second in Germany and the last one in Spain. Currently representing 22% of turnover, the export department’s objective is to increase this to 40% by 2025.
Customer service
Opal Demetz customer service is available on the telephone and online to offer opticians a very user-friendly service. Responsiveness and support are the strengths of this department which puts customer satisfaction at the top of its list. Testament to the quality of Opal Demetz’s products is the fact that the customer service rate for frames is low, quite a feat when you consider that children really put glasses through the mill!
Sales force
“The field” is a word full of meaning for Opal Demetz. It represents our connection to opticians; it allows us to stay connected with the reality of their daily lives. Our field team is our sales force: 60 employees in France and abroad who make it a point of honour to step up when it comes to meeting the needs of their clients. Their motto: “You can count on us!”.
Customer relations
Customer relations is a priority for Opal Demetz. A team of 15 employees is dedicated to customer relations in Lyon and Villiers sur Marne and supports the sales force on daily basis. They deal effectively with customer orders and requests via EDI, the opal-pro website and sales representatives. Versatility, capability and politeness are the keywords of this department.
Logistics
Opal Demetz has a dedicated warehouse near to its offices in Lyon where around 3 million glasses are distributed per year. Opal Demetz has complete control over the logistics chain as well as transport requirements in France and abroad (customs duties, incoterms…), which allows it to deliver products all over the world as quickly as possible. In July 2020, the logistics department completely overhauled its flow management system to make it as responsive as possible. Thanks to new multi-order forklift trucks and systematic scanning of items, Opal Demetz has increased productivity and reduced error risk to the maximum, resulting in a higher level of service for our customers.