BARBIE: THE NEW COLLECTION OF FASHION AND ICONIC FRAMES !
Since 1959, Barbie has been a true pop culture icon. With over 200 jobs to her credit, she breaks codes and promotes inclusive values.
With a brand awareness rate of over 99%, the brand inspires children with dolls that encourage imagination, self-expression and discovery through play.You can be anything. Barbie may be a fashionista who follows fashion trends, but she no longer meets a single standard and is now a tribute to strong, independent women of all genders, to all women. With a brand awareness rating of over 99%, the brand inspires children with dolls that encourage imagination, self-expression and discovery through play.
Over 100 Barbie dolls are sold every minute worldwide – 58 million every year.
THE COLLECTION
A trendy collection that takes up the textile identifiers (jeans, houndstooth, leopard print…) of the emblematic doll’s outfits.
Models that reflect the brand’s signature while maintaining a comforting sobriety.
Barbie makes little girls dream. They will appreciate the very fashionable mini-me models that will give them the power of imagination to be anything they want without restriction !
