NEW YORK YANKEES
HISTORY OF THE BRAND
New York Yankees is much more than a baseball team: it is a global icon at the intersection of sport and urban culture. As a historic member of the Major League Baseball, the franchise embodies the American Dream and the energy of major U.S. cities.
With nearly 90% brand recognition, the NYY logo is today the most recognized in sports and has become a key reference in urban fashion. Worn across generations, the brand continues to influence streetwear and contemporary style, reinforced by high-profile collaborations with fashion houses and labels such as Ralph Lauren, Aimé Leon Dore, New Era and Mercer Brand.
A powerful sporting heritage transformed into a global cultural signature.
THE GLASSES COLLECTION
SPORT LIFESTYLE
The New York Yankees eyewear collection blends sports influences with a streetwear spirit, featuring frames with strong, confident character. Refined details, subtle monograms, pops of color and graphic touches pay homage to the baseball universe and the brand’s American DNA.
Inspired by the New York scene, its multicultural energy, and iconic MLB collaborations, the collection interprets an updated OLD MONEY style: timeless, understated elegance that bridges fashion and sporting heritage. Designed for adults, it embodies an urban, mature, and contemporary look.
