Opal Direct is starting the New Year in style by focusing on its core business: direct sales. Selling without intermediaries, with minimal marketing and maximum efficiency means the best possible prices. Revolutionizing Opal Direct means getting the basics right:
• A simplified catalogue, refocused on our own brands distributed exclusively through direct sales. POLA and LAPÖ have really taken off, so they have now left the catalogue to become brands in their own right, offered through our representatives.
• A portfolio of budget prices brands, with considerable efforts made in the pricing of OPLUS and OBLUE.
• Even more choice in expanded ranges with new products added every four months. See what’s new