FOR YOUR ENTRY-LEVEL PRICE PRODUCTS, THERE IS ONLY ONE BRAND: OWLET
For over 20 years, Opal has been supporting opticians in developing their value-for-money offerings, with collections that are accessible, reliable, and designed to meet the needs of a wide audience: entry-level frames, complementary equipment, and reading glasses.
In 2021, Opal evolved both its product range and its identity. The Opal Direct division gave way to stronger, more dynamic brands, designed to meet the current demands of the market. Owlet became the group’s reference brand for value-for-money collections, already well established in the market.
In 2026, Owlet Premium was rebranded as Joy. Designed for first-time eyewear, the Joy range maintains high standards: frames of the same quality, polarized sunglasses, and careful attention to lasting comfort and style. A new name, the same promise: frames offering the best quality-to-price ratio.
Owlet Reading completes the offering with a range of ready-made frames for presbyopia, practical and immediately available, designed to effectively meet everyday near-vision needs.
These collections include must-have models and market classics, combining controlled pricing, Opal quality, and strong commercial performance for opticians.
