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NEW YORK YANKEES: the must-have collection!

This season, more than ever, New York Yankees is steering its brand towards teenagers with glasses that have a thoroughly urban look.  The glasses collection launched in 2009 is constantly evolving, offering bold models that playfully blend gender and materials.

The end result is a set of trendy shapes designed for boys with just enough bright colour to appeal to teenagers.

See the proof in pictures with the new campaign visuals!