AREAS OF EXPERTISE
While Opal’s original know-how was to make children’s eyewear fun and cheerful, year after year the teams have been keen to develop other areas of expertise tailored to the needs of opticians. Today, Opal is the European leader in frames for children and teenagers, the French leader in low-price frames, and a major player in adult frames. With its Demetz collection, Opal also offers sports eyewear and goggles adapted to athletes’ eyesight.
KEYS TO SUCCESS
Opal’s development relies above all on the unfailing commitment of its teams. Designers, a sales force in the field and at head office, an after-sales service team, a logistics team… our optician customers can count on the support of committed employees.
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CREATION & DESIGN
With total control over its collections, Opal integrates its own designers and graphic artists into its structure. Always attentive to the latest trends, but also to the needs of all, Opal has created over 8,500 models, each available in several colors.
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International market
For Opal, international business is a key component of its strategic development. Opal is present in over 80 countries and has four export subsidiaries: in Canada, Germany, Spain and Italy.
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AFTER-SALES SERVICE
Opal’s after-sales service is available both by telephone and online, offering opticians genuine ease of use. Reactivity and assistance are the strengths of this service, which puts customer satisfaction at the heart of its concerns. Proof of Opal’s quality is the low after-sales rate for frames, a feat that’s paid off when you consider how children put them to the test!
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Sales force
“The field” is a word full of meaning for Opal. It represents our link with opticians, enabling us to stay in touch with the reality of their daily lives. Our field team is our sales force: 60 people in France and abroad who make it a point of honor to be there when customers need us. Their motto? You can count on us!
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PRESCRIPTION
Thanks to our unique know-how and state-of-the-art laboratory, we can prescribe optical equipment for a wide range of needs. Our Demetz laboratory is renowned for its expertise in setting up complex sports equipment, thanks to the skills of our experienced fitters. At the same time, our new laboratory in Lyon, and our My Opal Lab service, offer ready-to-install frame solutions. Opal puts its experience at the service of tailor-made optical solutions, adapted to the varied needs of our customers.
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Logistics
Opal has a dedicated warehouse close to its offices in Lyon, where some 3 million frames are distributed every year. Opal masters the logistics chain perfectly, as well as transport constraints in France and abroad (customs duties, incoterms, etc.), enabling it to deliver anywhere in the world, as quickly as possible.
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CUSTOMER SERVICE
Customer service is a priority at Opal. A team of 21 people is dedicated to this task, to ensure the best possible handling of customer requests and orders via EDI, the opal-pro.fr website and sales representatives. Versatility, ease and courtesy are the watchwords of this department.